On Men and Women Navigating Differently

"Previous work has shown that men tend to navigate by creating mental maps of a territory and then imagining their position on the maps. Women are more likely to remember their routes using landmarks." (The Economist)

"The research suggests that in certain circumstances women are better at navigating than men. Which might lend some comfort to a man desperately searching for an item in a supermarket while his exasperated wife methodically moves around the aisles filling the shopping trolley. He is simply not cut out for the job, evolutionarily speaking." (The Economist)

That is exactly how I shop. I look at the first item on my list, and then I make a beeline for where I think it is, and then search the entire store for it, and after 20 minutes give up and move to the next item. I'll get what I want, but it will take an hour. Perhaps I should learn to shop more like a women instead.